Evolution of Steve Job's fashion and style
Successful famous female individuals goes out in gym clothes looking good.
Boutique owners and shop assistants are recommended not to judge a book by its cover totally.
To many people, the phrase "dress for success" conjures up the image of a man wearing a suit and tie with combed hair and a clean-shaven face. Business attire has come to represent the epitome of what it means to be successful. To a certain extent, this makes sense. When you picture a meeting room fill of C-suite businessmen, you almost certainly picture them being meticulously dressed , all wearing similar outfits that conform to the social norm of "business attire."
However, studies have shown that those who make it a point to always wear a suit and tie are seen by the general public as being less prestigious than those who buck the system, choosing to wear whatever they please.
Case studies:
A study conducted at Harvard University, had 159 participants read short story about a professor. The participants were given two descriptors of the professor: one group read that he was well-dressed in a suit and a tie, cleanly shaven, and neatly groomed. The other group was told he came to class wearing a regular T-shirt, had scruffy hair, and wore a shaggy beard. Other than the description of the professor, the story was exactly same.
When asked about the professor's probable qualifications, the participants who read that he came to work unkempt and wearing "regular" clothes reported that he must have held more prestige than his colleague. Their thought process was that, since he was able to dress that way and still keep his job, he must be incredibly good at what he does. The other side of this corn is obvious: the professor who feels the need to dress to impress every day has to give off an air of elitism in order to appear competent.
A similar study was conducted in Italy, where shop assistants were asked to read a story about a woman who came into a store wearing either a variety of different clothing: a dress and fur coat, gym clothes , high heels and an expensive watch, or flip flops, and a cheap watch. They were then asked which woman would be most likely to purchase something from the store. Ironically, the shopkeepers reported that the woman dressed in gym clothes and flip flops were more likely to buy items from the store. They believed these women were actually more successful and well-off than whose who came in dressed to the nines, as the ones wearing sweatpants didn't feel the need to get dressed up just to buy something fancy.
Reasoning:
There has been a recent paradigm shift in the definition of "dressing for success." As previously mentioned, it's those that dress the part that now often appear as f they're simply playing a role rather than actually being the person they present themselves as. On the other hand, those who dress their own style are often seen as so important that they don't have to conform to societal norm. Steve Jobs was famous for wearing a simple black turtleneck during Apple's major media or press conferences. He didn't have to wear a suit ti impress anybody; it was his ideas that made people stare in awe. Mark Zuckerberg can almost be found wearing a grey T-shirt and jeans; he's gone on record saying he doesn't have time to waste trying to look perfect every day of his life. If you saw these people on the street, and had no idea who they were, you wouldn't think they were billionaires. But that's the point: they want their ideas to define them, not their looks.
What about Uniform Dress?
The phrase 'dress for success' makes it seem as if all it takes to experience greatness is to put on the right clothes. In truth, it's the person inside the clothes that define what success looks like.
Your comments on 'dress for success' are much welcome.
Thank You/Teresa Dian Chew,
The Image Consultant @ Teresa Chew International
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